Kathmandu- After the tremendous success of Amrit Bhog Jira Masino Rice, Amrit Bhog Sona Mansuli Rice, Nitya Jira Masino Rice, Nitya Sona Mansuli Rice, and Amrit Bhog Sonam Rice, Triveni Rice Industry Pvt. Ltd., a proud venture under the Triveni Group, has officially launched its premium offering — Amrit Bhog Basmati Rice (20 kg pack) — in the Nepalese market. The grand unveiling ceremony took place at Hotel Aloft, Kathmandu, on Friday, April 25, 2025, in the esteemed presence of over 350 dealers from across Nepal. In the gracious presence of Mr. Birendra Kumar Sanghai, Chairman, and Mr. Saket Sanghai, Director, who jointly unveiled the new product, marking yet another milestone for the company.

Having officially started production from 9th Kartik, 2080, with its registered office located in Birgunj, Parsa, Triveni Rice Industry Pvt. Ltd. has, within just one and a half years, made an impactful entry into the premium rice segment.

Speaking at the launch, Director Mr. Saket Sanghai shared, “We are thrilled to introduce Amrit Bhog Basmati Rice at an introductory price of NRP 2,851 for a 20 kg bag, compared to prevailing market prices that is up to NRP 3,200. This launch price aims to attract customers while maintaining the same trusted quality we are known for. Just like our previous products, we are confident that Amrit Bhog Basmati Rice will win the hearts of both customers and dealers alike, as quality is something we never compromise.”

Adding to the excitement, Director Mr. Mohit Khandelwal announced a range of attractive schemes for bulk purchasers. Customers purchasing:

- 150 bags will receive exciting gifts like a 50-liter air cooler, microwave oven, 32-inch smart TV, or vacuum cleaner (any one).

- 300 bags: A 192-liter fridge or a Vivo V40 Lite smartphone.

- 450 bags: An 8 kg washing machine.

- 750 bags: A 1-ton air conditioner.

- 1050 bags: A double-door fridge or a 65-inch smart TV.

- 2100 bags: A Royal Enfield Hunter 350 motorcycle.

- 3150 bags: A Royal Enfield Classic 350 motorcycle. (*Terms and conditions apply.)

Further emphasizing the company's commitment to quality, Director Mr. Shubham Khandelwal assured, "At Triveni Rice Industry, we use state-of-the-art machinery that ensures our rice is moisture-free, germ-free, and hygienically packed. Quality has always been, and will always remain, our highest priority."

As part of the larger Triveni Group, which encompasses over 50 companies, Triveni Rice Industry Pvt. Ltd. joins a rich portfolio that already offers trusted brands like Amrit Sunflower Oil, Amrit Mustard Oil, Rani Mustard Oil, Pam Oil, Amrit Ghee, Amrit Masur Dal, Mung Dal, and various other food products across Nepal.

 With the launch of Amrit Bhog Basmati Rice, Triveni Rice Industry Pvt. Ltd. reaffirms its commitment to delivering top-quality products to the Nepalese market — promising premium taste, health, and trust in every grain.

Showcasing the Legacy of Annapurna Vegetable Products and Triveni Dal and Oil Industries.

The event was not only celebrations of the new rice launch but also an opportunity to highlight the proud legacy of Triveni Group’s other food ventures.

- Annapurna Vegetable Products Pvt. Ltd., established in 1990, is one of Nepal's leading producers of edible oils. The company is known for trusted brands like Amrit Sunflower Oil, Amrit Mustard Oil, Soybean Oil, Pam Oil, Rani Mustard Oil, and Rani Health Sunflower Oil, which have been household names for decades.

- Triveni Dal and Oil Industries Pvt. Ltd., founded in 2001, has been delivering premium quality pulses under brands like Amrit Masur Dal, Amrit Mung Dal, and Amrit Mass Dal, along with a wide range of beans and lentils.

Both Annapurna Vegetable Products and Triveni Dal and Oil Industries are pillars of the Triveni Group's food division, supplying pure and high-quality products across Nepal.

In the presence of senior leadership and loyal dealers, Triveni Group reiterated its continued mission: to provide Nepalese consumers with products that stand for purity, quality, and trust across every category — whether it’s rice, oil, or pulses.

With more than 50 companies under its banner, Triveni Group continues to set benchmarks in Nepal’s food industry, promising innovation and quality that Nepalese families can count on.